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Our Mission

To empower our audience through education, by delivering award-winning editorial content, using state-of-the-art communications tools, in a highly informative and entertaining format.
The Whole World Online
NationalGeographic.com is the award-winning web site of the National Geographic Society, attracting more than 14 million unique visitors a month with its best-in-class content. On the fastest growing platform of the 21st century, Nationalgeographic.com provides digital consumers with on-demand content including news, video, photography, maps, and award-winning short-form video. Interactive features are presented throughout core content sections: Travel & Cultures, Adventure, Science & Space, Animals, Music, History, the Environment, and Kids.

Who We Reach*

  • 14.1 Million unique visitors
  • 171 Million page views
  • 56% Age 25-54
  • 57% Coll Grad+
  • 49% Male - 51% Female
  • 66% Married
  • 34% One+ child
  • 43% HHI $75+
  • 94% Broadband Access
* Source: Omniture - March 2009,
Summer 2009 © Plan

Overall Site Attributes**

(Total visitors said they strongly agree with the following)
  • 94% said the site is "Informative"
  • 91% said the site has "Credible Content"
  • 90% said the site is "Trustworthy"
  • 78% said the site is "Progressive"
  • 40% said they think more highly of advertisers on the site than other websites
  • 32% said they are more likely to buy products from the site than other websites
** InsightExpress Site Survey conducted on NationalGeographic.com Oct.-Nov. 2008

Sales Contacts

EXECUTIVE

Jim Hoos
Vice President, Online Sales
+1 212 610-3813
jhoos@ngs.org

Renee Clepper
Vice President, Integrated Media Sales
+1 202 862-5269
rclepper@ngs.org

Steve Giannetti
SVP Group Publisher
NG Magazine Group & Online
+1 212 610-5501
sgiannet@ngs.org

WESTERN

John Iavarone
Manager, San Francisco
+1 415 512 7102
jiavaron@ngs.org

Greg Schipper
Manager, Southwest
+1 310 589 9056
g@whiteassociates.com

Debbie Joseph
Sales Representative, Hawaii
+1 808 739 2200
josephd001@hawaii.rr.com

TEXAS

Dean Zeko
Sales Representative, Texas
+1 469 232 9634
dean@zekomedia.com

Lyndsey Ward
Sales Representative
+1 469 232 9638
lyndsey@zekomedia.com

INTERNATIONAL

Declan Moore
VP & International Publisher, NGM & Online
+44 20 7751 7581
declan.moore@ngm-intl.com

Steve Middleton
International Sales Director
+44 20 7751 7585
steve.middleton@ngm-intl.com

Nadine Howarth
International Account Director
+44 20 7751 7586
nadine.howarth@ngm-intl.com

UK

David Middis
UK Sales Director
+44 20 7751 7584
david.middis@ngm-intl.com

SE ASIA

Charlie Attenborough
Advertising Director
+65 6559 6151
charlie.attenborough@ngm-intl.com

AUSTRALIA/NZ

Sally Anderson
Sales Representative
+61 2 9368 7088
sallya@sellmedia.com.au

NORDIC REGION

Michael Karnig
Sales Representative
+46 8 442 0870
michaelk@karnig4media.com

EASTERN

Jordyn Greaux
Manager, Northeast and Canada Sales
+1 212 610 5515
jgreaux@ngs.org

Thomas Lundell
Senior Manager, Southeast, Mexico, and South America Sales
+1 212 610 3806
tlundell@ngs.org

Ken Farber
Manager, Southeast
+1 770 391 9905
ken@rangergroup.com

SOUTHEASTERN

Chris Trier
Trier Media / Manager, Caribbean and Florida
+1 305 531 2320
ctrier@triermedia.com

MIDWEST

Lori Friesner
Manager, Midwest Sales
+1 248 368 6301
lfriesne@ngs.org

DETROIT

Karen Sarris
Manager, Sales
+1 248 368 6304
ksarris@ngs.org

KIDS

Greg Schipper
Manager, Kids: Southwest
+1 310 589 9056
g@whiteassociates.com

Ken Farber
Manager, Kids: Southeast
+1 770 391 9905
ken@rangergroup.com

Kathy Nontasak
Sales Representative, Kids: East
+1 212 610 5507
knontasa@ngs.org

Marie San Ramon
Sales Representative, Kids: Midwest
+1 312 467 1718
msanramo@ngs.org

CANADA

Alex Kinninmont
Vice President Sales Western Canada
+1 416-363 1388 ext. 226
alex.kinninmont@publicitas.com

Rosalind Genge
Manager, Vancouver
+ 1 604 688 5914 ext. 2
rosalind.genge@publicitas.com

Cyndy Fleming
Manager, Toronto
+ 1 416 363 1388 ext. 228
cyndy.fleming@publicitas.com

Francoise Chalifour
Manager, Quebec
+ 1 416 363 1388 ext. 237
francoise.chalifour@publicitas.com

Cynthia Jollymore
Manager, Atlantic Canada
+ 1 514 735 5191 ext. 230
cynthia.jollymore@publicitas.com

AD TRAFFIC (Washington, DC)

Helen Serrano
Operations and Client Services Manager
+1 202 457 8468
hserrano@ngs.org

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Advertising Technical Specifications

Recent Awards

2009 Webby Winner

Best Online Video Standalone
NATIONALGEOGRAPHIC.COM

Best Online Video Series
NATIONALGEOGRAPHIC.COM

Best Online Community
NGM.COM - National Geographic Magazine

POY Logo

2009 POYi

Best Use Online Publication
NGM.COM - National Geographic Magazine

CODIE Logo

2009 CODIE FINALIST

Best Online General Reference Service
NATIONALGEOGRAPHIC.COM

Best Online Consumer Information Service
NATIONALGEOGRAPHIC.COM

Best Online News Service
NEWS.NATIONALGEOGRAPHIC.COM

TIME Logo

One of TIME Magazine's "25 Sites We Can't
Live Without"

"There's a ton of great content here—about animals, world adventures, the environment, the sciences, space—plus educational stuff too..." - June 2007

Wired Logo

One of Wired.com's Top Kids Websites

"One of the most wonderful sites! There are all sorts of games you can play...they have these wonderful animal videos!" (As featured on CBS Morning News) - February 2008