If staircases looked like pianos, would more people climb? If garbage cans made sounds, would less trash be on the streets? If a mysterious voice called you “lazy” for taking the elevator, would you take the stairs?
Members of the public will be tricked into getting richer, living longer, behaving better and laughing a lot. These eye-popping, innovative and fun experiments test social behavior on a whole new level – and might make the world a better place.
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