If staircases looked like pianos, would more people climb? If garbage cans made sounds, would less trash be on the streets? If a mysterious voice called you “lazy” for taking the elevator, would you take the stairs? Over 12 episodes, members of the public will be tricked into getting richer, living longer, behaving better and laughing a lot. These eye-popping, innovative and fun experiments test social behavior on a whole new level – and might make the world a better place.
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