Discover the allure of San Francisco in this video

Here's why travellers leave their hearts in this California city.

You can now travel with National Geographic. Get closer than you’ve ever imagined & start exploring a new way to travel here.

In 1967 nearly 100,000 people flooded San Francisco’s Haight-Ashbury neighbourhood, creating a movement now dubbed the Summer of Love. More than five decades later, travellers still head to Haight Street, home to vegetarian cafés, smoke shops, and a sprawling Amoeba Music.

San Francisco isn’t exactly hippie headquarters anymore. Tech moguls moved in, housing prices have skyrocketed (making San Fran one of the most expensive cities in the United States), and high-rises are reshaping the downtown skyline.

But even with all the changes over the past 50 some years, there’s still plenty to love about California’s City by the Bay.

This iconic American city is so much more than Silicon Valley and the Golden Gate Bridge.
VIDEO BY REBEKAH BARLAS

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